ICTSI is in the business of developing, operating and managing international seaports and terminals around the globe and ICTSI Foundation or ‘IF’ is the Corporate Social Responsibility partner. The Group has been in operation since 1988 and only recently established their Foundation activities, so it is relatively new. The Foundation focuses on youth well-being and environmental protection.
Our job was to create a unique standalone identity for ICTSI Foundation and position the Foundation as the prime mover of ICTSI’s social investments.
The new ‘IF’ logo marks a milestone in its transformative journey embodying the softer, people-centric and environmentally aware side of ICTSI. IF also speaks with a distinct voice that resonates with the aspirations of the Foundation’s beneficiaries, host communities as well as society at large.