Dorilton had experienced considerable success over its first 10 years and in addition to exponential growth, it was attracting more interest since acquiring Williams Formula 1. In the past, its approach of ‘hiding in plain sight’ had worked well but it now recognised that the company needed to be more outward facing.

Working alongside our clients’ executive team based in New York, we carried out a series of interviews and ran workshops to identify what truly differentiates Dorilton.

We developed a new brand strategy as well as creating a new logo, website and supporting collateral.