CBG is fortunate to have a long-standing relationship with this leading global leisure travel company, that employs over 5,000 people, operating in 22 countries in all areas of the tourism sector.
Our aim was to create a master brand identity for Coral Travel Group (previously known as Oti Holding) that conveys and supports the function and strategic positioning of a global Group brand -home to a collection of leisure travel brands.
The implications for brand strategy were significant. While the individual brands continue to be handled with an appropriate level of autonomy and support, the opportunity for the Group brand was to become more visible and more widely appreciated by more people as the name behind these great leisure travel brands.
