Coral Travel Group

Bringing a travel empire together.

Coral Travel Group had grown into a diverse international travel business spanning tour operators, hotels, airlines, destination management and technology.

The brand architecture needed to bring clarity to the Group while creating stronger connections between its businesses.

A new masterbrand framework united the portfolio while giving each business a clear role within the wider Group story.

SERVICES

Brand strategy
Messaging
Digital
Video

SECTOR

Travel and hospitality

DELIVERABLES

Masterbrand strategy
Brand Identity
Advertising
Exhibition Design
Messaging Framework

PREVIOUSLY

Independent brand portfolio
Fragmented communications
Limited Group visibility

NOW

Unified masterbrand
Clear brand architecture
Stronger Group identity

INSIGHTS

Success had outgrown the structure.

The Group had evolved into a complex portfolio of travel, hospitality and service businesses operating across multiple markets.
While individual brands were well established, the strength and scale of the wider Group was not being fully communicated.
A clearer architecture was needed to connect the businesses while supporting future growth and acquisition activity.

OUTCOME

A masterbrand built for growth.

Developed a clear Group positioning that united a diverse portfolio under a single vision.
Created a brand architecture that balanced Group cohesion with individual brand independence.
Established a consistent messaging framework across the organisation.
Delivered a digital platform that better communicates the scale, ambition and capabilities of Coral Travel Group.

Over the years, CBG has come to truly understand our business, and we’ve come to deeply value their insight, creativity, and dedication. They’ve become part of our family.