ICTSI

Great work deserves greater visibility.

ICTSI Foundation delivers programmes that improve education, livelihoods and community wellbeing across the regions where ICTSI operates.

The organisation needed a clearer way to communicate its impact, purpose and long-term commitment to social development.

We created a brand strategy that brings its stories, programmes and achievements together in a more engaging and accessible way.

SERVICES
  • Brand strategy
  • Messaging
  • Brand architecture
  • Design
SECTOR
  • Foundation & Social Impact
DELIVERABLES
  • Brand Identity
  • Marketing literature
  • Messaging framework
PREVIOUSLY
  • Fragmented programme communications
  • Limited visibility of impact
  • Disconnected stakeholder experience
NOW
  • Clearer purpose-led narrative
  • Stronger stakeholder engagement
  • Unified digital platform
INSIGHTS

Impact is measured by people, not programmes.

  • The Foundation’s work spans multiple communities, initiatives and regions.
  • The scale of its impact was not always visible through individual programme communications.
  • A stronger narrative was needed to connect projects, outcomes and purpose into one coherent story.
OUTCOME

A clearer story of positive change.

  • Unified diverse programmes under a single narrative.
  • Improved understanding of the Foundation’s impact.
  • Created a more engaging and accessible digital experience.
  • Built a platform designed to grow alongside the organisation.

The ‘IF’ concept created by CBG was a stroke of genius, simple, memorable, and full of meaning. It gave our Foundation a distinct identity, separate from the Group, with a voice and a look that really stands out. It’s more than a logo, it captures exactly who we are and what we hope to achieve for young people and the environment.

Share