Dartington

Rooted in the past. Ready for the future.

Dartington Estate is a unique mix of heritage, culture, education, enterprise and the natural environment. The brand and digital presence needed to communicate the breadth of the estate while creating a clearer and more connected experience for visitors, tenants and stakeholders.

The estate’s diverse activities were united through a clearer story of place, purpose and possibility.

SERVICES

Brand strategy
Messaging
Digital

SECTOR

Heritage & Culture

DELIVERABLES

Brand Identity
Website
Messaging framework

PREVIOUSLY

Fragmented communications
Multiple audiences
Unclear proposition

NOW

Unified brand experience
Clearer positioning
Engaging digital platform

INSIGHTS

A remarkable place needs a coherent story.

The breadth of activities across the estate made it difficult to communicate a clear proposition.
Visitors, tenants and stakeholders needed a better understanding of how the various parts of Dartington connect.
The brand needed to celebrate its heritage while remaining relevant to modern audiences.

OUTCOME

A report that matched the scale of the achievement.

Created a clear brand narrative that connects the estate’s diverse activities and audiences.
Developed a distinctive identity rooted in Dartington’s heritage and purpose.
Designed a digital experience that improves navigation, engagement and discovery.
Delivered a flexible platform capable of supporting the estate’s future growth and evolution.

We needed a website that could do justice to everything Dartington represents - our heritage, our community, and our commitment to sustainability and the arts. CBG took the time to really understand our different audiences, from visitors to supporters, and built us a site that’s as functional as it is beautiful. It’s already helping us drive deeper engagement and sales and given us a strong platform for the estate’s future.