APQX combines human expertise and artificial intelligence to help ambitious companies bring ideas to market faster.
The challenge was to communicate a highly specialised proposition along with the exceptional talent behind the business.
The new identity captures the pace, intelligence and ambition that define the APQX approach.
The team started by really digging into who we are, a series of workshops and interviews that got right to the heart of what makes Apqx different. That understanding shone through in the brand, visual identity, and website CBG created for us: bold, eye-catching, and a true reflection of the talent and approach we bring to every project, whether it’s on land, water, air, or in space.
