Solidatus

Making connections visible.

Solidatus helps organisations understand, manage and govern complex data landscapes through powerful visualisation and mapping technology.

The challenge was to explain a sophisticated platform and category-leading capability in a way that was accessible to both technical and business audiences.

Decision-makers can now more readily see how trusted data drives better decisions and reduces risk.

SERVICES

Brand Strategy
Messaging
Digital

SECTOR

Data & Technology

DELIVERABLES

Visual identity
Brand guidelines

PREVIOUSLY

Technical product narrative
Complex value proposition
Limited market differentiation

NOW

Clear market positioning
Stronger product story
Enhanced stakeholder engagement

INSIGHTS

Complexity shouldn’t hide insight.

The platform solves complex data challenges that are often difficult to explain.
Buyers needed to understand not just what the technology does, but why it matters.
The brand needed to appeal equally to technical specialists and business leaders.

OUTCOME

A stronger story for a powerful platform.

Clarified the relationship between data visibility, governance and business value.
Improved engagement across technical and non-technical audiences.
Created stronger differentiation in a competitive technology market.
Positioned Solidatus for continued growth and category leadership.

As we entered our next phase of growth, we needed a brand that could truly stand out in a sector where everyone sounds the same. CBG took the time to really understand our lineage-first approach and translated it into a visual identity that reflects exactly how we simplify complexity for our customers, clear, connected, and human.