Air Astana

Turning a milestone into a story.

Air Astana Group had entered a new chapter as a publicly listed company. The business needed its first integrated annual report to communicate strategy, performance and future ambitions with clarity and confidence.

The result was a reporting experience that matched the scale of the achievement.

SERVICES

Reporting
ESG
Content strategy

SECTOR

Aviation

DELIVERABLES

Integrated annual report

PREVIOUSLY

Private company reporting
Limited investor audience
Standalone corporate communications

NOW

IPO-ready investor communications
Integrated reporting framework
Global stakeholder engagement

INSIGHTS

A public company needs a public-company story.

Following its IPO, Air Astana needed to communicate with a broader international investor audience while maintaining transparency and credibility.
The business required a report that showcased not only financial performance but also strategy, governance, sustainability and long-term growth ambitions.
As a leading airline group in Central Asia, the report needed to reflect the quality and maturity of a business operating on the global stage.

OUTCOME

A report that matched the scale of the achievement.

Created a clear and compelling narrative that connected strategy, performance, governance and sustainability.
Designed a premium reporting experience aligned with the quality and ambition of the Air Astana and FlyArystan brands.
Produced a scalable reporting framework capable of supporting future growth and ongoing public market communications.

It’s truly been a pleasure working with CBG. I’ve really valued their professionalism, dedication and the milestones we’ve achieved together around the Annual Report projects. Their support has made a real difference and I’m genuinely grateful. Thank you once again for the trust, collaboration and great teamwork.