Virgin Atlantic wanted its annual report to do more than meet reporting requirements.
We transformed the report to become a richer digital experience that reflected the energy, culture and ambition of the Virgin Atlantic brand.
Virgin Atlantic
More than a report.
SERVICES
- Reporting
- Digital
- Content strategy
SECTOR
- Aviation
DELIVERABLES
- Digital annual report
PREVIOUSLY
- Traditional annual reporting
- Linear content structure
- Limited stakeholder engagement
NOW
- Digital-first experience
- Brand-led storytelling
- Enhanced user engagement
INSIGHTS
A great brand deserves a great story.
- Annual reports are often viewed as compliance documents rather than communication tools.
- Virgin Atlantic’s strong culture, people and customer experience were not fully reflected in a conventional reporting format.
- A digital-first approach offered an opportunity to improve accessibility, engagement and storytelling while supporting sustainability objectives.
OUTCOME
A digital report that reflects the Virgin Atlantic experience.
- Developed a highly engaging digital reporting platform aligned to Virgin Atlantic’s distinctive brand.
- Created a more coherent narrative by introducing additional Strategic Report content and stronger story architecture.
- Improved navigation and accessibility, helping stakeholders find and consume information more effectively.
- Delivered a fully digital solution consistent with Virgin Atlantic’s commitment to producing reports exclusively online.
Working with CBG:Together has been a genuinely collaborative experience from the very start. They took the time to understand not just what we needed to report, but who we are as a brand, and that understanding shows in every page. What really set them apart was their ability to bring innovative ideas to the table that made the report truly stand out: immersing the reader in the Virgin Atlantic world and communicating how we see the world differently and in turn, what makes us different from every other airline out there.
