Shaftesbury plc

Bringing destinations to life.

Shaftesbury’s portfolio sits at the heart of London’s West End, encompassing some of the capital’s most iconic streets, destinations and experiences.

The challenge was to communicate the unique character of the portfolio while demonstrating the long-term value created through stewardship, placemaking and investment.

Over 25 years, we created a reporting experience that brings together property, people and place through a clearer and more engaging story.

SERVICES

Reporting
Content strategy
Design

SECTOR

Property

DELIVERABLES

Annual report
Digital Report
Corporate Communications

PREVIOUSLY

Property-focused reporting
Complex portfolio narrative
Traditional stakeholder communications

NOW

Place-led storytelling
Clear strategic narrative
Enhanced stakeholder engagement

INSIGHTS

Great places are more than assets.

Shaftesbury’s value lies not only in its property portfolio, but in the destinations and communities it creates.
The report needed to communicate the relationship between placemaking, long-term stewardship and commercial performance.
Stakeholders required a clearer understanding of how individual locations contribute to the wider portfolio story.

OUTCOME

Reports built around the power of place.

Created a more engaging narrative connecting portfolio performance with destination-making.
Improved understanding of Shaftesbury’s long-term strategy and investment approach.
Developed a reporting experience that reflects the vibrancy and character of the West End.
Delivered a flexible framework for future stakeholder communications.

We have worked with the team at CBG for many years and have always been thrilled with the results. We constantly receive comments that their work is innovative, fun and stands out from the crowd, not formulaic. They get our business and always have new ideas to bring across the vibrancy of the area we invest in. We feel important to CBG and together they are important to us